Retention consultant · SaaS & Subscription

Your customers are leaving.
I make them stay.

Most SaaS businesses spend everything on acquisition. Nobody watches the back door. I build the retention system that spots who is about to leave, brings back the ones who went quiet, and turns your existing customer base into your most reliable growth engine.

Get your free retention audit → Free · 30 min · No commitment
✓No tools to change
✓System live in 30 days
✓Handed off in 90 days
The reality

You keep acquiring.
The revenue keeps leaking.
Nobody is watching the back door.

Acquisition gets all the budget. Retention gets none of the attention. But the math is brutal: keeping one customer costs 5 to 7 times less than replacing them. I fix the part of your business that nobody built.

Sound familiar?
01

"We have no idea why people cancel."

No data, no signal, no warning. A customer who was active last month just disappeared. You find out when the MRR drops.

02

"We have hundreds of dormant accounts we never touch."

Signed up, logged in once, went silent. You paid to acquire every single one of them. Now they just collect dust.

03

"We grow every month but the revenue doesn't feel like it."

New customers come in. Old ones walk out. You're running hard just to stay in place. The front door is open. The back door is wide open too.

The shift

Without me.
With me.

Same product. Same team. Completely different outcome for the customers you already have.

Without

Churn is a mystery you deal with after the fact.

  • ✕You learn about cancellations after they happen
  • ✕No signal on who is at risk right now
  • ✕Dormant accounts never touched
  • ✕Same generic email sent to everyone
  • ✕Every growth milestone feels temporary

With

Retention runs in the background, automatically.

  • ✓At-risk accounts identified before they cancel
  • ✓Behavioral data tells you who needs attention now
  • ✓Dormant customers reactivated on autopilot
  • ✓The right message reaches the right person at the right time
  • ✓Growth actually compounds instead of leaking
Is this for you?

You need this if...

📉
You spend more on acquisition every month just to replace who left

New customers come in but old ones slip out without a word. You're running fast just to stay still. I close the gap so acquisition actually compounds instead of filling a leaky bucket.

🔍
Your churn data is a graveyard with no explanation

Customers cancel and you have no idea why. No pattern, no signal, no early warning. I build the behavioral layer that tells you who is at risk weeks before they pull the trigger.

💤
You have hundreds of dormant accounts collecting dust

They signed up, poked around, and went silent. You already spent money acquiring every single one. I build the reactivation system that brings them back without adding anything to your plate.

🔁
You want existing customers to generate more revenue without more headcount

The cheapest growth you will ever find is already in your database. Customers who renew longer, upgrade sooner, and refer others. I build the system that makes that happen automatically.

How it works

Four steps.
90 days.

From first call to a running retention system your team handles completely alone.

Start with the free audit →
01
Free audit

I review your setup, your data, and your customer journey. I identify the two or three specific things causing most of your churn right now.

You know exactly where customers leave before paying a cent

02
Deep diagnosis

I map the exact moments customers go quiet. I segment your base by churn risk level and build a prioritized recovery plan.

A clear recovery list ranked by revenue impact

03
Build the system

Automated sequences installed in your existing tools. No migration. When someone shows a risk signal, the system steps in before you even notice.

Retention running on autopilot, 24 hours a day

04
Hand off

Everything fully documented. Before and after numbers measured and compared. Hard data, not feelings. Your team owns it from day one.

Your team runs it completely independently

The method

Audit. Build. Hand off.

1
I plug into what you already have

No migration, no new stack, no 6-month setup. I connect to your existing CRM, billing tool, and analytics. We start from where you are, not from where I want you to be.

2
I map exactly when and why customers leave

I read the behavioral signals your data is already producing. Login drops, feature abandonment, support silence. The answers are already in your data. Nobody has looked at them properly yet.

3
I build the system that acts before it is too late

Automated sequences triggered by real behavior, not arbitrary timers. When a customer shows a risk signal, the system reaches out immediately, not three weeks later when they have already decided.

Jefferson Lawson
Who I am

Jefferson Lawson

Retention Consultant

6 months inside the prop trading industry building a full retention infrastructure from scratch. Breach detection, behavioral scoring, automated messaging, LTV tracking by cohort. Not theory. Actual systems that run in production.

Churn patterns analyzed across 127 businesses. Same three problems every single time. I stopped studying them and started fixing them.

90 d

from first call to running system

0

tools to replace in your stack

Let's talk →
Services

How we work together.

Three ways in. Pick the one that fits where you are right now.

Free to start

Retention Audit

You leave knowing exactly where customers are going.

Not sure where to start? I look at your setup, find where customers are leaving, and tell you exactly what to fix first. One week. No cost. No pitch, no slides. You leave with something useful whether we work together or not.

  • Full customer journey analysis
  • Top 3 churn causes identified
  • Prioritized action roadmap
  • 30-min debrief call

Recommended

Retention Sprint

A retention system built and running in 90 days. Before and after measured.

The full 90-day engagement. I build a retention system tailored to your product with automated sequences and a complete playbook your team can run without me. Real numbers, not a deck.

  • Audit included
  • Retention system built and live
  • Automated sequences in your tools
  • Before-and-after metrics report
  • Full documentation and playbook

Ongoing

Retention Retainer

Monthly optimization so the system keeps improving over time.

Once the system is running, I stay on to keep it improving. Monthly review, sequence updates based on real data, and proactive alerts when a segment starts declining.

  • Monthly retention review call
  • Sequence optimization based on real data
  • Proactive alerts when churn spikes
  • 1 strategy call per month
FAQ

Common questions.

30 minutes on a video call. I ask about your setup, onboarding flow, and cancellation data. You leave with a clear map of your top churn causes and one immediate starting action. No pitch, no slides, no follow-up pressure.
No. I work with what you already have. Intercom, Klaviyo, HubSpot, Make, Customer.io, or even basic email automations. I build around your existing stack without asking you to migrate anything.
First sequences live within 30 days. Full system operational by day 90. We measure numbers throughout so you can see the before and after in real data, not just a feeling.
The opposite. By the time I hand off, the system runs on its own. Your team gets a fully documented playbook and automated sequences that require zero daily management. I build for independence, not dependency.
SaaS B2B and subscription businesses with an existing customer base and a churn problem they want to fix. You do not need to be large. You need to care about keeping the customers you already paid to acquire.

Your customers are leaving.
You just do not know it yet.

Free 30-minute call. I look at your setup, identify exactly where you are losing people, and tell you what to fix first. One clear action you can take immediately. No pitch. No slides. No agenda except being useful.

30 minutes, fully remote
No commitment, no follow-up pressure
You leave with your top churn cause identified
Useful whether we work together or not

Free audit

30 min · Pick a time that works

See where you're losing customers →

or jefferson.lawson@theretentionguy.com